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Il seminario ha come obiettivo lo sviluppo della consapevolezza in ambito imprenditoriale e di stimolare lo sviluppo di strumenti e metodi per rispondere con prontezza alle sfide che il mercato globale e la rivoluzione digitale stanno ponendo a tutti gli attori coinvolti nella catena del valore.

Il seminario sarà strutturato in modo da coinvolgere i partecipanti in modalità interattiva e cooperativa per condividere le esperienze ed individuare eventuali aree di intervento.

Come sviluppare il proprio business ai tempi dell’industria 4.0? Come far nascere un’esigenza nei clienti B2B? Come creare un’efficace customizzazione e un network tra start up? Mauro Formaggio ne parla in una classe interattiva a Co+Fabb, coworking specializzato in start up di innovazioni tecnologica.

  1. Business Development – definiamolo.
  2. La rivoluzione della trasformazione digitale.
  3. Chi, perché e quando fare Business Development?
  4. E.. il Marketing e le Vendite?
  5. Sviluppare il proprio business.
  6. Strategia e innovazione.
  7. Quali strumenti e quali metodi?
  8. Skill e mindset.
  9. Siamo pronti?
  10. Discussione finale.

Mauro Formaggio

Mauro ha iniziato la sua carriera professionale nel 1987 in ambito manifatturiero presso la ST Microelectronics in area tecnica su sistemi di automazione; dal 1989 ha lavorato nel settore telecomunicazioni presso primarie multinazionali quali Sirti, Eni, Albacom, Omnitel-Vodafone e 3 Italia.
Ha partecipato alla progettazione delle rete digitale nazionale e mobile analogica e digitale; in Eni,allo sviluppo della rete di trasporto e dati IP a supporto del core business di gruppo ed ha partecipato alla stesura del business-plan della Joint Venture Eni-BT/Albacom.
In Omnitel ha partecipato alla fase finale dello start-up in area tecnica di progettazione reti per poi occuparsi in area commerciale dello sviluppo dei progetti per i clienti business come supporto alle vendite.
Nell’ area Marketing Business di Omnitel-Vodafone ha seguito lo sviluppo e la commercializzazione dei servizi GPRS e di servizi innovativi per i clienti.
Ha partecipato allo start-up di 3 Italia partecipando allo sviluppo dei servizi dati per il mercato business in area marketing dove ha altresì gestito lo sviluppo dei primi servizi broadband HSDPA. Si è poi occupato di Business Development per il mercato Business e Consumer ed ha seguito lo sviluppo in area marketing terminali di nuovi prodotti tra cui il Web Cube.
Sempre in area marketing si è occupato di servizi wholesale e di sviluppo prodotti/servizi e processi per l’offerta roaming internazionale.
Attualmente si occupa di consulenza per le aziende in ambito Digital Transformation, Project Management e business development seguendo anche gli aspetti relativi ai contesti IoT ed Industry 4.0.

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